Friday, 11 September 2015

Double A Cafe KL - dUCkie Hour!

We believe that Coffee and Writing go hand in hand like lychee and tea - at least for us!

Starting this weekend we will be introducing dUCkie Hour at Double A! Yup, you can now purchase these beautiful notebooks at the cafe. During dUCkie Hour, every notebook sold comes with a complimentary paired soda to match your choice of dUCk!

Also, one lucky customer who makes an order over the counter every weekend (for the next 4 weekends) will be entitled to receive a complimentary dUCk Kaleidoscope Notebook for free.Winner is required to post a photo with the notebook with hashtags #doubleacafekl and #duckstationery - and hey, you will be able to claim a complimentary drink at your next visit.

Quack quack!

Tuesday, 1 September 2015

Double A Cafe KL - Think before you say something

Gosh, I've been feeling sooo tired that I've to battle between my excitement to go to work with my very tired body. Sometimes I wish I could stop the time, just so that I can recharge and then resume back life once I'm energised. Technically, I've been working 7 days a week with a full on standing job on weekends ever since Double A opened. 

But truth be told, there is nothing that I want to change about it. 

Ever since Double A opened, Aiman and I have both been stretched out of our comfort zones with multi tasking skills. I've finally had to read the Labour Law from start till the end to make sure our staff are paid correctly on public holidays, Aiman as CFO had to make sure all our accounts tally with our Point-of-Sales system, I had to learn how a grease trap really work because it decided to overflow...twice, Aiman had to handle a kitchen door that fell because apparently the initial contractor did not use heavy-duty tools for it (how can right?!), as COO I'm constantly looking out for new things to do for Double A and yeah of broken frames, fallen steel and what have you. Again, there is nothing we want to change about it because it have all built us to become stronger and more resilient (but less tolerant to stupid comments like "oh you don't look like the kind who cleans, how come you guys need to clean kitchen so long"). Read: a commercial kitchen is nothing like a home kitchen dude.  

We started Double A because we wanted to bring the good-quality-coffee culture to KL as opposed to the cool-cafe-lifestyle that most people go for. It wasn't easy of course. We have had customers who say that we don't have enough seats at our shop, not using nice colour combination, customer who tells off our Barista because our coffee is a little bit more bitter than his usual sweet one and that it doesn't taste anything like McDonald's coffee (Yeah right, why don't you then go to McDonald's). But moving on, we later introduced food to Double A and subsequently brunch since last 2 weekends. 3 and half months old and this Double A baby of ours has grown up quite a bit and I cannot ask for anything better than what we already have now - the ups and downs, Alhamdulillah. 

If you think being an entrepreneur is all about glam and fame and appearing in magazines and papers, fuuuuuuuhhhhh I then welcome you to give it a try. I once had a customer who said "you're lucky, cause working in a corporate world is wayyy tougher than you serving cakes behind the counter". Can't help but to blurt out, "really? Then you just don't know how to manage your time properly because I'm still alive working in both places" before he realised that "S***, she works in the corporate world too". Haha!

Some people really need to think before you say something.

Monday, 10 August 2015

Double A Cafe KL - Switched roles

When we started Double A, staffing was one of the biggest challenges we had but Alhamdulillah after all the chats and interviews we managed to build a team! And my major love for the team, you have no idea!

Having a cafe with a goal to introduce home grown local brands and promote the taste of local specialty coffee, some of the biggest problems we've had were whole cakes falling flat onto the floor (right before the shop opens) and a switched that was turned off which led to the death of our premium gelato. Or maybe that dripping water from underneath our coffee machine which we could not identify where it was coming from.

But more importantly, I learned to cut cakes perfectly and ensured that these cakes stood tall on plates for people to take photos.

Fast forward to 4 weeks after, request for hot food came flooding in and we decided to take that leap since the demand for food is there - why not we bring forward the plans for kitchen from 6 months after opening to a month after! We were prepared for the stress, we were prepared to miss our Raya this year eventhough it was our first as husband and wife. Tip: Make sure you marry someone who wants to chase after the same great things. Together.

Many people warned us about not understanding that we needed to be more prepared than we think we were at that time. But I guess you can never be very prepared for anything can you? 2 weeks in and we had one of our busiest week night last week. Customers were streaming in and we had some crazy orders going out and everytime this happens, I thank Allah for giving us such a great crowd! But of course we all went back tired. Happy, thankful and tired.

Tired that two of my boys were on EL the next day. Superteam was down by two and for a moment I sat down and thought gosh, they did so well serving our customers yesterday that they must have been very very tired.

Were we ready to not have chefs for 2 days? No, of course not (are you crazy! Will people buy what I cook? AM I ready to serve a lot of customers?). But we had no other choice but to step into those roles.

So what happens next?

I became chef for 2 days!

Thursday, 30 July 2015


Sometimes you see truth just through common sense. Sometimes it needs to be investigated because it isn't as straightforward and involves more than just one possibility.

And when things need to be investigated, you (should) take out all subjects related to the investigation, out of the deal - mainly to ensure that a clean investigation can be carried out. Integrity is something I learned to understand when I started working, today it is something I strongly believe in.

Why? Because when I graduated, I started working in a bank. Money deposited from customers aren't the Bank's. The Bank is trusted to keep it, secure it and invest it. People trust you, hence why they put their hard earned money with you.

Asking for integrity and honesty from (all) leaders these days can possibly be an impossible demand.

Nonetheless, through my religion I truly believe that God will see what we cannot see - even the smallest things.

Friday, 17 July 2015

first raya

as husband and wife and as Double A.
Selamat hari raya maaf zahir dan batin from the Syed Aiman Kiflis! :)

Celebrating it back in KL together this year and InsyaAllah will be exploring Perak for Raya next year instead. 

We seek your forgiveness if we have done any wrongdoings or said anything that may have offended you. Zero zero ok! :) Travel safe and make sure you stop for a piece of cake or a cup of coffee if you feel tired on the road ok?

Much love,
Double A

Thursday, 16 July 2015

awkward bump

I've been trying to encourage Aiman to lose weight because believe it or not, he has put on quite a bit of weight. His body structure isn't big, but the tummy somehow finds a way to grow forward I don't know how.

Doesn't help of course that he has a wife who loves eating. 

But anyway, I was telling him my concerns. Plus you know, a tummy at his age....think we could wait a few more years. So the other day I told him that I think he should start going for cross fit or training under a personal trainer like he used to before we got married. 

His reply: "Well, tummy means prosperity. And in the corporate world, a little bit of tummy could work sometimes"


Well, not if he worked at Top Glove. They'd give you a personal dietitian!

Wednesday, 15 July 2015

that annoying switch

Running a cafe with everything being prepared behind the bar can be a little complicated because you have wires running everywhere! And believe me, they all look the same!

So the speakers' wire may run on top of the chiller's which is resting on the other chillers' plugs. You get what I mean.

So basically, as we were preparing for orders the other day there was this one order for an ice chocolate float - chocolate drink with milk and gelato ice cream. When I flipped the cover of the gelato open, to my horror it was more like Vanilla DRINK. My heart somersaulted, dropped, rocketed back up and roller coasted back down.


I looked up and the switch was...OFF. Who switched it off? Seriously?

Haih. We're so labeling each and everyone of the plug heads after this.

Premium gelatos guys....premium.

Tuesday, 30 June 2015

We're only human

Sometime last week I had this conversation with Aiman about human being. Everyone of us are leaders at different point in time. Why? Because we need to make a decision sometimes.

I recently read an article explaining about the leadership of our Prophet Muhammad SAW and how we could learn a lot from him leadership and decision-making skills. Two main points mentioned were 
  1. how he kept his words and was trusted by all.
  2. how he used his time with focus and self-discipline. He was a leader without a title, in today's world that speaks volume. 
Leader in today's context may carry a few meaning i.e. the head of a team, owner of a business, teachers, CEOs, someone you report to, a manager etc. As long as you are in a position of making decision, you need to practice both good decision making skill and leadership skill. That includes (and not limited to):
  • how you communicate: with people older than you, lower rank than you, your peers, colleagues, clients
  • having a transformational instead of transactional leadership style. In today's workforce, you may see leaders being paid a premium but you may not see the agreed business plan materialise
  • a listener and is able to accept dissent. We humans cannot hear the words "You are wrong" when in fact, different/fresh ideas are what makes a plan more interesting and sometimes work 
  • exemplary EQ which was something very apparent in our Prophet. In accomplishing his mission, he never gave up, instead persisted and never lost hope. Patience higher than the sky!
I felt the need to pen this down today because I don't think speaking to another human would help. In fact, being human, the person I speak to may even interject and not listen but instead think I'm preaching for no legit reasons. Sometimes I feel a little frustrated reading the news about unnecessary problems in this country that should not even have happened in the first place, and then you look closer to small ecosystem like in an organisation or even a business, believe me a lot of petty unnecessary issues.

We have one too many (wannabe) leaders shouting different things. No one willingly backs down and that is the reason why a problem does not get solved. Because we are human, and it is like a second nature for us to not back down. Instead you will want to shout louder to make sure your point is heard. We also have the 'I'm the head so you listen to me' leader.

I keep reminding myself not to fall into this trap of fighting back because there's really no point, especially with humans who want to hear what they want to hear - that it's always better to be the bigger person, because even though what you say mat be right, sometimes one may just refuse to listen. 

Instead, pray that Allah SWT will open the hearts of His creations including me to look at things positively and may he give his creations patience :) On a lighter note, my colleague just made me Ice Shaken Lychee Tea!! Gosh, I really have it going for me huh, a lot to be thankful for!

Monday, 29 June 2015

Double A Cafe KL - What next?


We've only been running for a month now and I realise that having your own business means you're always working! In the shower you'll be thinking about that cake you really wanted to do R&D-ing, and then a customer calls just when you're about to take a 2 minutes nap to ask if Double A is open and sometimes in the midst of movie a supplier calls to ask if I need extra supplies. 

Yup! Sometimes (if not all the time) I have a customer calling, colleague updating about what's happening at the cafe and on both hands I'm managing supply for the weeks to come and discussing on new collaborations. It's tiring that I just want time to pause for a little while whilst I take a really long shower. Needless to say, it has been a very exciting journey and Aiman and I only have our customers to thank!

So when we first opened, we knew we wanted to create a leading platform for cakes that cater to local and international taste buds carrying the best of homegrown brands! As we further innovate, develop and add on amazing brands onto Double A's counter we have decided to start working on our





Yup, that's right, we're bringing it forward from 6 months-from-now to let's-hack-it-right-now-shall-we? So we've got our hands full with equipment hunting, food R&D-ing, cutlery shopping. 

So that's the cafe, the supplies, the equipment hunting, the kitchen and Aiman and I are in the midst of working on a loan/grant pitch. Fuhhhhhhh my oh my Aiman and I have never ever treasured sleep this much! So exhausted, but really so worth it!

Friday, 26 June 2015

Double A Cafe KL - Like an online fashion retailer

When Aiman and I had the idea of opening up Double A, we had limited knowledge in F&B. The only thing we were really good at was EATING (who's not come on!), and agreeing on what was good and not to our taste buds. Aiman was passionate about coffee, able to differentiate between good and bad coffee and I was just that love-to-cafe-hop kinda girl who used to do it every other day whilst I was working in London previously. 

Unable to bake, I thought why don't we replicate those multi-label fashion online retailer where a variety of designer brands are offered under one roof - just that instead of fashion, it would be desserts. For a start, we plan to stock local dessert brands especially of those from homebakers that do not have physical shops and do not sell their cakes by slices. Thought hard about it and I decided that hey, why don't we create a go-to platform for Malaysians to get their favourite desserts - clearly a gap that we saw still needed to be filled here in Malaysia. I remembered sometimes scheduling our weekends before to make sure we get to try a few cafes in a day, so having a few brands under one roof was clearly a great idea to me. 

I had a vision for Double A and wanted to create a cafe that customers can pop in to grab well known desserts and best sellers of a few home bakers at once, carry their best sellers and cater not only to local taste buds but also for foreigners and tourists visiting Malaysia.

Aiman left the cake operations to me (jokingly calling me CCO, Chief Cake Officer or Cake Boss) and right then I realised that it was not easy to ensure which brands do we engage. From doing my research, getting in touch, pitching the idea, sampling and making a final decision. It really felt like the job of a head buyer at a fashion store!

Double A opened its doors to public on the 16th of May 2015 (and we did this to celebrate our monthlyversary which we no longer celebrate like we used to before we got married lol!), 3 months after the idea hit us! Some said for an idea to spark, planning, renovation and having onboard brands for the soft launch in 3 months we were considered very fast. Aiman and I are very impatient like that sometimes haha! I even offered to paint during the renovation but Adrien said "no" for fear I might create a mess instead, ho well more rest time for me then :D 

We started off with 3 great brands - Sugar Rush, Gulabakery and Gateauxlicious and Alhamdulillah today we are carrying 8 amazing home grown brands! Yup, EIGHT and even I can't believe it sometimes! Managing supplies can be quite a challenge having to match demand from customers and supplies from our partners but it has taught me a lot of things that no book can ever teach me, but thank God for amazing partners I'm working with :) So, what are you waiting for, drop by Double A if you would like a slice from all these amazing bakers! 

Sugar Rush
Cake Jalan Tiung
That Last Slice
The Kitchen Guardian
Frost & Flourish

Monday, 1 June 2015


Running a F&B business has its fair share of problems challenges that crop up unexpectedly. Even worse if it happens on weekends because that's our busiest time. We were a little short of staff last weekend and Aiman had to make a quick trip back to Johor. So it was just the 5 of us (1 was unwell) having to handle close to 300 customers! Alhamdulillah, everything went smoothly, as planned and as cheerful as we wanted it to be. 

But...Just when we thought we had everything under control, I saw what felt like the worst thing that can ever happen - a whole cake...flat on the floor! Can you imagine the mini heart attack I had! I don't even know how I looked like because the next thing I saw was everyone on 'freeze' mode. They're probably not used to seeing me upset (can you tell I'm the good cop at the cafe? Haha!) because everyone just stood there and looked at me look at the cake. One with a wet cloth, one standing holding a knife on freeze mode which made me put on a happy smile immediately (in case he drops the knife pulak). They quickly cleared the cake away before I could utter another word and said sorry. 

How can you be angry anymoreeeee when they say sorry and really mean it *sighhh meltsss*. 

The day continued to go by happily before my barista came up to me and said (in the most calm tone, he is very very calm like that), "Boss, itu machine bocor (leaking) ada air keluar. Banyak punya air", showed me a video he took and said "itu sudah last part punya, mula mula lagi banyak air punya"......and on the other side of the counter "kak alia, salad nak habis dah tak cukup"..."dengan cheese"..."tisu". 

At that moment I wished I could mute the world. Haha! But really, it's crazy how much I love my team that I don't have the heart to scold them, because they work so very hard every, single, day! When Aiman isn't around every one of them boys waits for me to head home first before heading home themselves.

Bless them for helping me and Aiman make this dream cafe of ours possible. Bless them for teaching me so much every day and bless them for making me so very happy everyday! :)) 

Friday, 29 May 2015

Hiring for a new business

Creating a team was initially our biggest challenge when we first started. As we had a fix date to roll out operations, it became a little tricky when we only had me, Aiman and our Barista.

Starting up this cafe has taught me a lot of things, especially about people. I can tell you one thing, never ever judge someone before you give them a chance (of course you have to take a calculated risk for this!) - the team I've created today consist of individuals who are passionate and determine, fun-loving and cheerful people, but (for some) it's the last traits you'd ever find out about them!

Initially we were frustrated that every time we put out a hiring ad we get no replies. After some time, we figured out the problem though - we are CORPORATE people. Our audience are not our target market, our followers weren't the ones we want to attract. Our YCM network at that time was of little value in the F&B industry.

We went the extra mile to post our ad on different portals, fellow cafe owners passed on CVs to us and marketing was on level 5! Slowly, we had resumes and CVs coming in. Oh well, we could definitely do with this few individuals we have for now or so we thought. First day of soft launch was madness! But it was good kinda madness and bless my little small team, they did very very well :)))

Continuous marketing has proven to be the cheapest yet most effective method of creating awareness, if done the right way.

...and just like that, we had strings of CVs coming in from individuals interested to work at Double A! Alhamdulillah, there are even people with great background and experiences :))

Today, Double A is a strong fun team of 7 and growing! And these individuals are so so passionate about learning that I feel so proud just looking at them serve customers with big smiles and practicing when there are no orders. So very hardworking and driven, bless them all!

I really feel so blessed with God's initial test and solution all in a span of one week. Truly very grateful, Alhamdulillah! I'm beyond happy that I miss my team right after we close our shop everyday. It's going to be a tough time for me to go back to work soon.

Tuesday, 19 May 2015

A Meaningful Day

Over the weekend, Aiman and I both decided to do a dry run for Double A - at 80% complete. Only because we had a motivated team eager to serve customers, whip up some wicked beverages and offer amazing desserts! So off we went :)

Night before we went to bed at 4am setting up the POS system, sweeping and mopping the floors at 11pm before the pipe decided to burst and was soaked at midnight because the main for the water can only be handled by management and they weren't around at that time...testing out coffee machine and rearranging our set up with no lights (because lights for the front of the shop was not installed yet at that time)....basically we were in a state where we thought it was a bit crazy to want to open the shop for a dry run.

But you know what? We woke up with the biggest motivation to make do with what we had! Being the corporate people that Aiman and I are, we tend to do things a little different from how it is usually done in the F&B industry but oh heck - we've sent out invitations so we cannot back out.

16th of May turned out to be one of the best days we've ever had together, Aiman and I. We had our apron on, our Superteam with us, handled the cash machine, served customers and cleaned up all in that 3 hours that we were opened! We served about 80 customers who went back happy, and that was the only thing that mattered to us :)

It was so surreal that I am so so so grateful to God for blessing both Aiman and I with all these challenges and rezeki. You have no idea how much I'm in love with our new business. There's definitely a lot to do, and a long long way more to the end but Alhamdulillah for a start we have motivating team and I just can't. First day down and I was missing my staff already.

As I was having dinner with Aiman (more like supper since we hardly have time for meals anymore these days) I looked at him and tears rolled down my cheeks..."I miss my Double A team already. Why aren't we working on Monday and Tuesday? :((("

And all Aiman did was....laughed at me. He really has no idea how much I love my team guys, he knows me very well like that.

Saturday, 9 May 2015

Double A Cafe KL coming soon!

So much is happening for both Aiman and I right now and everything feels so quick. Soon our lil bub will be up and ready to operate! We're planning a little family day at the cafe - more like opening doors to what may be the best or worse critics, planning a private event and assembling together all brands for the official launch. Fuuuuh! Make way for panda eyebags, they're designer :D

Gosh, you'd think you'll only need to make sure there is coffee at the shop but hell no, so much more things to ensure than that  when opening up your own business. Definitely a steep learning curve for us and we can't stop counting our blessings for this opportunity He has given, Alhamdulillah. It's very much like a one-way street, you decide to build a business and then you start settling all expenditures and then there is not turning back man! We gotta make sure we can convince our strategic investors that this idea of ours would work. On top of that hope and pray that things would fall into place as planned InsyaAllah. In life, I guess you cannot predict what's coming your way, but you can definitely make the best out of what you have at that point in time.
So what is Double A?

When we created it, we envisioned Double A to be your neighbourhood cafe in Ara Damansara working towards an aim of bringing quality coffee and desserts for customers. We believe in carrying the best of Malaysia's home-bake "brands" at our place! How many of you have experienced the challenge of crazy cravings for cakes? But then that favourite cake supplier of yours sells only whole cakes. But heyyy, I still want that tiny tiny one slice. Just one.

Here at Double A, we plan to do just that for you! Give you that small bite pieces from any of your favourite suppliers!

Currently, we are working with three amazing brands for our first launch and I've learn nothing but only the greatest tips from them. Exciting times! :)) Follow us on FB (Double A Cafe KL) or Instagram (doubleacfe) to see the brands we're about to reveal! 

Wednesday, 6 May 2015

Opposites Attract

They say opposites attract.

Aiman and I....we are like night and day. So glaringly different.
  • I get ready very quickly. Aiman takes a long time to get ready. Very disciplined at having breakfast first before getting ready for work. I'm the kind who'd jump straight off from bed and get ready. 
  • I prefer feeling stressed out int he beginning whilst Aiman prefers doing things last minute and feel stressed out hours before an event. 
  • When I say 8.30, I mean 8.20. When Aiman says 8.30, he means 8.40. 
Right this moment, I just told him I finish work at 7. He says ok...

but still arrives at 8. Oh Aimannnn :D